Supermarket Skincare Lookalikes Could Save You Hundreds. However, Do Budget Beauty Products Really Work?

An individual holding skincare products Rachael Parnell
She comments with some lookalikes she "fails to see the difference".

After discovering Rachael Parnell learned Aldi was launching a fresh product collection that appeared comparable to items from high-end label Augustinus Bader, she was "incredibly excited".

The shopper dashed to her nearest shop to buy the supermarket face cream for £8.49 for 50ml - a tiny percentage of the £240 of the Augustinus Bader 50ml product.

Its smooth blue container and gold lid of each creams look strikingly alike. Although Rachael has not used the premium cream, she says she's pleased by the alternative so far.

Rachael has been using lookalike products from high street stores and grocery stores for some time, and she's part of a trend.

More than a fourth of UK buyers state they've tried a skincare or makeup dupe. This jumps to 44 percent among 18-34 year olds, according to a recent survey.

Alternatives are beauty items that mimic established labels and offer budget-friendly alternatives to premium items. They frequently have similar branding and containers, but occasionally the components can vary significantly.

Comparison of high-end and affordable face creams Victoria Woollaston
Luxury vs budget: Augustinus Bader's 50ml face cream retails for £240, while the supermarket's recent store-brand face cream is £8.49.

'High-Priced Is Not Necessarily Superior'

Skincare professionals say some substitutes to luxury labels are good quality and assist make skincare cheaper.

"It is not true that costlier is always superior," says consultant dermatologist a doctor. "Not every low-budget skincare brand is inferior - and not every premium skincare product is the best."

"A number of [dupes] are truly impressive," notes a podcast host, who runs a podcast about famous people.

A lot of of the items modeled on luxury brands "run out so fast, it's just unbelievable," he says.

Beauty commentator Scott McGlynn Scott McGlynn
Podcast host Scott McGlynn says a few budget products he has tried are "fantastic".

Aesthetic and dermatology doctor Ross Perry believes dupes are acceptable to use for "simple routines" like moisturisers and cleansers.

"Dupes will do the job," he comments. "These items will handle the essentials to a satisfactory standard."

Ketaki Bhate, suggests you can cut costs when you're looking for simple-formula items like hyaluronic acid, niacinamide and squalane.

"When you're buying a single-ingredient item then you're probably going to be alright in using a budget alternative or something which is very low cost because there's very little that can be problematic," she says.

'Do Not Be Influenced by the Container'

However the experts also advise consumers check details and say that higher-priced products are occasionally worth the premium price.

With premium beauty products, you're not just funding the brand and advertising - at times the elevated price tag also comes from the formula and their quality, the potency of the active ingredient, the research employed to create the product, and tests into the item's efficacy, she notes.

Skin therapist she suggests it's important thinking about how certain dupes can be priced so at a low cost.

In some cases, she says they could contain filler ingredients that lack as many advantages for the complexion, or the materials might not be as high-quality.

"The big doubt is 'How is it so cheap?'" she says.

Podcast host McGlynn admits on occasion he's bought skincare items that appear similar to a well-known brand but the product itself has "no resemblance to the premium version".

"Don't be convinced by the outer appearance," he added.

Serums and creams on a shelf SimpleImages/Getty Images
Dr Bhate suggests sticking to more specialised brands for products with components like retinol or ascorbic acid.

For potent items or ones with ingredients that can aggravate the complexion if they're not created accurately, such as retinoids or vitamin C, she recommends selecting research-backed companies.

The expert explains these typically have been through expensive studies to evaluate how successful they are.

Skincare products must be assessed before they can be marketed in the UK, explains skin doctor Emma Wedgeworth.

If the brand advertises about the effectiveness of the item, it needs data to support it, "but the manufacturer doesn't always have to do the testing" and can alternatively reference studies done by different firms, she adds.

Examine the Back of the Bottle

Are there any components that could indicate a item is low-quality?

Ingredients on the label of the bottle are arranged by quantity. "Ingredients to avoid that you want to be wary of… is your mineral oil, your sodium lauryl sulfate, parfum, benzoyl peroxide" being {high up

Stephen Parsons
Stephen Parsons

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